Your Practice Ranks #1 on Google. So Why Can't AI Find You?
A plastic surgeon called me last month, frustrated. "I've spent $200,000 on SEO over three years. I rank first for every keyword that matters. But when I ask ChatGPT who the best plastic surgeon in my city is, my name never comes up. Neither does Claude. Neither does Perplexity. What's going on?" He's not alone. I hear this every week from practices that dominated traditional search — and are now invisible in AI. Google Rankings Don't Transfer to AI Here's what most practices don't understand: AI platforms aren't search engines with chat interfaces. They're fundamentally different systems that evaluate providers using different criteria. Google ranks pages. AI systems recommend entities. Your website might rank #1 for "rhinoplasty Dallas." But when a patient asks Claude "Who's the best rhinoplasty surgeon in Dallas?", Claude isn't looking at your Google ranking. It's deciding whether enough credible evid...