Aaron Klausman of Goldbro Timepieces Explains How to Navigate the 2026 Luxury Watch Slowdown
The luxury watch market is sending mixed signals in 2026, and for buyers trying to make sense of them, the guidance of an experienced curator has never been more valuable. Aaron Klausman, CEO of Goldbro Timepieces , sees the current softening in the secondary market as a meaningful opportunity for disciplined buyers, provided they understand both the opening it creates and the risks that come with it. Understanding the Shift The story begins with a surge. According to the July 2026 market update from data provider WatchCharts, April 2026 was the strongest single month for the watch market since March 2022, driven by intense anticipation for Watches and Wonders Geneva. Ahead of the show, dealers pushed secondary-market supply to record levels, stocking up in expectation of a wave of demand. That wave, however, didn't fully arrive. Demand couldn't keep pace in May and June, and the resulting oversupply pressured prices, most visibly on Rolex, whose secondary values dipped rou...