Dr. John Spencer Ellis Reveals the New Rules of Healthcare Visibility | How Providers Get Found in the AI Era
Dr. John Spencer Ellis: The Old Rules of Healthcare Marketing Are Dead. Here Are the New Ones. The playbook that built successful practices for twenty years stopped working. Not gradually. Not partially. The rules changed fundamentally, and most healthcare providers are still playing by the old ones. I've watched this shift from both sides—years of clinical experience inside healthcare, decades of digital marketing expertise, and specialized focus on the AI systems now reshaping patient discovery. What I've seen is a complete transformation in how patients find and choose providers. Here are the new rules. Ignore them at your own risk. Old Rule: Rank on Google. New Rule: Get Recommended by AI. What used to work: Build a website. Optimize for search. Rank on page one. Patients find you. What works now: All of that—plus ensure AI platforms recommend you when patients ask directly. The shift in numbers: Patient Behavior Then Now Start with Google search 8...